You catch a whiff of something in the air. You don’t know what it is but you know how it makes you feel. Intrigued, energized, or simply a yearning for more.

“When in doubt, follow your nose!”

Whatever the case, we cannot deny the power of olfaction and our connection to smells. Our world is full of aromas to explore, both natural and man-made, but how do you find the scent(s) that resonates with you?

You can start by visiting the Modern Urban Sensory Experience (@muse_experiences) in Harlem. Owner Kim will provide you with fragrance experiences and take you through her curated collection of niche perfumes to find one for you.

If you’re in Brooklyn, check out Twisted Lily ( to explore a wide selection of fragrances with knowledgeable staff to help you along the way.

Fragrance is unisex, but maybe there is a women you want to remember your scent. Consider clean, natural scents, and spicy and woody scents. Stay away from strong floral, powdery, and dessert-like scents.

Remember your experience is yours; body chemistry and preference will play a role in what appeals to you. When in doubt, follow your nose!