Disney is joining forces with a Nigerian production and distribution company to market some of the American entertainment conglomerate’s new releases such as “Mulan” in English-speaking West Africa.
The deal makes FilmOne Entertainment the sole distributors of Disney-owned films in Nigeria, Ghana, and Liberia. “It is a major career highlight, that we’re able to get the world’s biggest movie studio as a partner,” Moses Babatope, a director at FilmOne, said in an interview.
The agreement, which commenced this month, covers titles from all Disney studio divisions including Pixar, Marvel Studios, Walt Disney Pictures, and Blue Sky pictures. “With their in-depth knowledge of the region and expertise in bringing theatrical releases to fans, we are thrilled to welcome FilmOne as our distribution partner for this territory,” Disney Africa’s country manager, Christine Service said in a statement.
FilmOne Entertainment has been at the forefront of growing Nigeria’s cinema culture and has built cinemas across the country, including IMAX screens. The firm has also distributed and produced Nigerian box office hits such as “The Wedding Party,” and “New Money.'”
Film analysts in the country say this deal may convince investors and film producers to look further into the African movie industry. “This deal is huge because it means that Disney is paying attention. Their presence can open doors for movie collaborations,” said Shola Thompson, a Nigeria-based film consultant.