Content subscription service OnlyFans is expected to stop its support for sexually explicit content this fall.
Bloomberg reported that the company will stop allowing its users, specifically creators who offer subscriptions, to share explicit content from October forward. “In order to ensure the long-term sustainability of our platform, and the continue to host an inclusive community of creators and fans, we must evolve our content guidelines,” said OnlyFans.
Back in June, it was reported that the company was seeking a valuation of over $1 billion as it looked to change its reputation from a website for pornography and other adult content. Advertisers had expressed concern regarding the prolificacy of sexually explicit content on the platform.
Many venture capital firms and investors are often prevented from investing in industries that include pornography, alcohol, or firearms due to concerns about tarnished reputations. This may explain the change in policy.
Founded in 2016, OnlyFans claims it has paid out more than $5 billion to creators worldwide. According to its terms, the company keeps 20% of revenue generated by its 2 million-plus creators. Because it has been a home to X-rated content, OnlyFans is available only on the web, not on mobile app platforms including iOS and Android.
Top personalities with OnlyFans fan pages include Bhad Bhabie, Cardi B, Jordyn Woods, Bella Thorne, Tyga, Amber Rose, Blac Chyna, Rubi Rose, Tana Mongeau, Trey Songz and more.