Visionary Duo Togo YEYE Directs Vlisco’s ‘Blossoming Beauty’ , Breathing New Life Into Its Printed Fabrics Campaign

In this beginning of 2025, the Dutch company Vlisco, specialized in printed fabrics, decided to collaborate with Africa, especially Togo, for its latest campaign, the creative project called “Blossoming Beauty”.

Vlisco's Blossoming Beauty Campaign Directed By Togolese Duo Togo YEYE - AFROPOLiTAiN Magazine - Afropolitain Magazine

Launched on January 14, 2025, “Blossoming Beauty” was photographed by Togo YEYE, a visionary creative project led by Malaika Nabillah and Delali Ayivi, two Togolese artists based in Lomé. The campaign’s name, “Blossoming Beauty”, tends to reflect the beauty of flowers preparing to bloom, and thus the peaceful and quiet beauty that one can find in growth. “Blossoming Beauty” wishes to pay homage to sisterhood, individuality, and the shared journey of blooming into a brand-new season.

Thanks to Togo YEYE, the campaign launched by Vlisco benefited from a special and unique framework. As a matter of fact, the city of Lomé, but also the beaches and the flora were used as a backdrop in the launching of “Blossoming Beauty”, aiming at connecting nature with identity and art without forgetting, of course, the Vlisco prints. The campaign shoot was achieved by Togo YEYE. The Lomé-based community embodied by Malaika Nabillah and Delali Ayivi has been setting up powerful and authentic visual representations of Togo since 2019.

“We wanted to address the role of imagery and how important it is to create authentic narratives where Togolese people worldwide can see themselves reflected with pride.” – Delali Ayivi, Creative Director, Togo YEYE

“Getting to see the work of Togo’s creative community displayed on Vlisco’s billboards across West Africa is a moment of immense pride and recognition that truly speaks to the flourishing of our local talent.” – Malaika Nabillah, Photographer, Togo YEYE

As Delali Ayivi asserts, “We wanted to address the role of imagery and how important it is to create authentic narratives where Togolese people worldwide can see themselves reflected with pride”. The campaign was exclusively shot in Lomé, the capital city of Togo, with local teams. It stands for Togo YEYE’s greatest production and perfectly aligns with Vlisco’s creative vision. “Getting to see the work of Togo’s creative community displayed on Vlisco’s billboards across West Africa is a moment of immense pride and recognition that truly speaks to the flourishing of our local talent”, Malaika Nabillah explains.

This unique collaboration between Togo YEYE and Vlisco for the sake of the campaign “Blossoming Beauty” enables Vlisco, Togo and the whole community to sparkle. One more point for Africa!

For more on Vlisco’s “Blossoming Beauty” campaign as well as more designs, please visit www.vlisco.com.