In a year characterized by an unremitting and unfortunate strangeness, it’s no surprise that Black Friday and Cyber Monday 2020 fit right in. Many are excited to shop as much as they want to lift their spirits as the year rounds up. Be careful however not to overspend, nobody knows what 2021 holds so it is better to be as prepared as you can be. Here are tips to help keep you in check as you shop;

Lots of things will go on sale during Black Friday, but there’s no bargain in buying something on sale that you never needed in the first place. Make a list of the items you’re looking for so you don’t get sucked in by countdown timers and you-need-this-now marketing language intended to create pressure.

Whether you’re a laissez-faire browser or a compulsive researcher, going into Black Friday with a plan will help you get the most out of your holiday shopping. Having an idea of what you want and your budget is essential, but you need the facts to support your decision.

A byproduct of the holiday gift shopping season is the sheer number of items on sale and the stores selling them, which can be overwhelming. But that also gives shoppers the freedom to focus on the businesses they want to support. Whether you’re earning cash back through a credit card or getting a bundled gift card as a bonus, there may be a strategic reason to choose one retailer over another. And there will be ample opportunity to support businesses that you want to see succeed.

It’s fine to wait until 2021

Because of Covid-19 concerns, many people won’t see their families in person on Thanksgiving this year. Don’t let the pressure of holiday shopping distract you from a family Zoom call or a chill-at-home vacation day. If we’ve learned anything this year, it’s that the old rules don’t apply, so don’t be surprised to see deals past Black Friday and Cyber Monday.

Now that you have being armed with these tips to ensure you a fulfilling Black Friday and Cyber Monday experience, don’t forget to shop local African brands as a means of support to them. Let us know if you’ve found these tips helpful in the comments! 🙂

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Esther Ogundipe